Programs

Uncovering Customers’ Hidden Needs: Customer Development Program

Customer development?

The Customer Development program is a process for identifying customer problems and verifying product-market fit, enabling startups to enter the market and grow. Nanum Angels offers customized programs based on Steve Blank’s customer development methodology and Eric Ries’ Lean Startup concept.

Why is customer development important?

A data-driven approach to reducing failure rates

Minimize wasteful spending

Testing techniques to detect problems

Reaching product market fit

Nanum Angels’ customer development is different.

Nanum Angels’ customer development is different.

A network of certified educators and professional mentors

Global Case-Based Education

Over 80% of participating companies successfully entered the market.

Uncovering Customers’ Hidden Needs:
Customer Development Program

Uncovering Customers’ Hidden Needs: 

Customer Development Program

Customer Development

A customized customer development program
to help startups adapt to the market and grow.

1st stage

Problem Discovery and Verification

Analyze your ideal customer (Dream Customer) to define and validate your core problems.

2nd stage

Value Proposition Design

Design a value proposition that reflects customer needs and refine it using decoupling and the Value Proposition Design Canvas.

3rd stage

MVP development and testing

Based on the hypothesis, we develop a minimum viable product (MVP) and test it in the market to validate it.

4th stage

Establishing a business model

We build sustainable business models and develop expansion strategies based on verified data.

Review